How to Make Money on Facebook

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Facebook isn't a secret money pile just waiting to be found, but it can be a reliable source of extra income with some work and a clever approach.

Create an appealing Facebook profile

When someone knows, likes and trusts you, they're more willing to hear about your business. Your profile gives you this opportunity when you use your profile picture; cover image, and "about" section properly.

Choose a professional profile picture. Use your cover image to give people a snapshot of your personality. A complete "about" section makes you more credible and rounds out your personality.

Post publicly on Facebook

Your goal is to let your friends know what you do for a living and how you can help them. In today's hyper-aware, security-sensitive age, the default attitude to Facebook is to double-down on privacy and keep content as well locked up as possible. Yet there are reasons why you should make some of your Facebook posts public for everyone to see—yes, even those people who aren't even friends with you (yet).

Advertising-Based Ecommerce

Marketers can leverage the massive reach and highly customizable targeting of Facebook's ad platform. They can create ads that take clickers straight to an ecommerce site, bypassing fan marketing entirely. The ads-direct-to-websites option is often overlooked, but can be immediately profitable. If you're not 100% sure about committing to the time and creativity required for fan marketing, then test direct-to-site ad traffic first.

To reach a bigger audience

Along the same lines as our last point, but from a less business-oriented perspective—all of your memes, jokes, and rallying cries can attract more shares and comments if you make them public. You're letting anyone chip in on the discussion sure, but that's not always a bad thing. Would you save your best one-liner for a private Twitter account? You never know, you might connect with like-minded people all over the world.

Grow your friends to grow your income

With over a billion users, Facebook offers an unlimited amount of people to talk to if you take the time to build relationships. Facebook's Graph Search solves the new prospect obstacle by opening up their entire database to you. All you need to do is take the time to reach out and build relationships.

Use Facebook Messenger

It is like email, but better. If you've previously conversed with a prospect and you're getting ready to talk to them again, you can quickly review all your previous talks in one place.

If you haven't spoken to a friend in a while, make sure to re-establish the relationship first. You don't want them to feel like you are only reaching out for business.

Generating Traffic to Your Site

If you're a publisher or blogger, content is your stock in trade, and advertising is usually your bread and butter. Why not create a Facebook page for your site, grow that fan base, then post a link to every new article? This boosts traffic to your website. Since your advertising revenue is tied to pageviews, more traffic from new readers and repeat traffic from fans mean more advertising revenues for your website.

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Last edited: 15/05/2016

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