Sell Products on Facebook

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The main goal of any brand on Facebook is to eventually bring in revenue. Without that revenue , you’re wasting your time.

What sells best where?

Here’s a rough guide to what sells best on Facebook. Of course, you’ve nothing to lose by trying your luck there first, then bunging it on eBay if you’ve no joy.

  1. Popular goods. Facebook’s a good bet for mainstream goods such as Wiis, settees and spare TVs – things lots of people have and want.
  2. When postage outstrips small items’ value. This is great for paperbacks, baby grows and old DVDs, as postage dwarfs the gain on eBay.
  3. Bulky or breakable items. The market for collection-only goods, such as sofas and wardrobes, is often limited to local folks anyway.
  4. Kids’ stuff. Parents groups are among the most bustling, so this is brilliant for cots, kids’ clothes, Frozen dolls and Jumperoos.

Selling on Facebook is quick and easy and it won't cost you a penny

Facebook selling's major, erm, selling point is its sheer convenience. Facebook is free to join and there are no fees for selling either, so it's very low-risk – and because so many of us use the social network anyway for keeping up with friends and family, it's easy to get to grips with.

How to post an ad

Most people already know how to use Facebook to upload wacky pet videos, post pics of their lunch or send a flirty message to an ex.

Offering items is just as easy. Just post directly on your group's page and upload a pic. Most for-sale groups now have a super-simple ‘for sale’ form, including item, price, category and a photo.

Include as many salient points about the item as possible: size, dimensions, flaws, if you’ll deliver and if it's so big a van's needed. There’s nowt more irritating as a buyer than having to slowly prize the info out in the comments underneath... “Pic” “Size”, “How much”,  and so on.

Handily, when you post an ad, any Facebook pals who are also group members get email alerts. Users can also tag friends who might be interested. Don't worry about spamming all your friends with ads for scrapped espresso makers and hamster cages though. If it’s a closed group, only members can see ads.

Upload quality snaps to show buyers exactly what they're getting

A decent picture's paramount. You might get away with no image for a Hunger Games DVD, but no one pays good cash for a dining table they've never laid eyes on.

For ease, create an album for selling photos and post it to the group. To do this, in your profile click 'Add photo/video' and 'Create photo album', then upload the photos you want. Make the album public, and copy and paste the link to the group.

Most phones these days will take a snap good enough to upload.

Tools to Sell on Facebook

Here is a list of tools to sell on Facebook. There are tools to set up a Facebook store and tools to sell in comments. Most of the applications offer additional tools to promote your products on Facebook and integrate Facebook posts within your own website.

1.Storefront Social makes it easy to quickly launch a store on Facebook. Customizable features include banner, fan gate, action button, flexible layouts, search, and product import. Storefront Social integrates with a variety of ecommerce platforms, including Miva, OpenCart, PrestaShop, and Shopify. It supports PayPal, Stripe, Authorize.Net, WePay, and Bitcoin. In addition to Facebook, Storefront Social connects to Twitter, Google+, and Pinterest. Price: Basic plan is $9.95 per month for 100 products. Plus plan is $19.95 per month for 500 products.

2. Ecwid is a leading Facebook ecommerce app with over 40,000 stores. Ecwid provides a free starter plan. Add to multiple sites, blogs, and social networks — managing it all from one place. The Ecwid app resides on your Facebook page so your customers can shop and pay without leaving. Price: Free plan for 10 products. Premium plans start at $15 per month for 100 products.

3. Beetailer is a tool to integrate your store with Facebook without having to re-enter or migrate your product data. Comments made in your Facebook store can also be shown in your regular store. Create and configure promotions to increase your number of fans and product comments. Analyze in real-time how well your campaigns are doing. Provide opportunities for users to become fans or share purchases using Twitter or Facebook. Track social activity and measure its effectiveness. Price: Free for 1 store and 30 products. Paid plans start at $50 per month for 2 stores and 500 products.

4. ShopTab is an ecommerce solution inside of your Facebook page with performance analytics. Create promotion codes, discounts, and product specials for your buyers. Easily add your products manually or via a product feed. Create promotion codes, discounts, and product specials. Features inventory, shipping, tax support, and integration with 26 currencies and multiple languages. Price: Standard plan is $10 per month for 500 products.

5.Shopial - The Shopial tool is one of the best out there because it only takes three clicks to take your currently existing ecommerce website and turn it into a fully functional Facebook store. It also has a function for making a one-click Facebook ad for promoting your products and bringing in more sales for your business.

The system supports platforms like eBay, Etsy, Amazon, Magento and Shopify, and it has beautiful reports for you to check-in to see how your Facebook sales are doing.

6.Chirpify - We enjoy Chirpify because it’s more about social media engagement instead of selling directly through places like Facebook and Twitter. In fact, it’s more of a full social selling suite instead of just a place to build a quick store. The point is to convert social media interactions into rewards and other things like engagement, data and sales. There’s even a geo-fencing rewards system so you can track to see when people walk near your brick and mortar shop. Once they come inside the digital fence, a reward is sent their way to bring them into the store.

7. SortPrice is a price-comparison platform that also offers retailers an app to sell products directly on Facebook. Create a unique Facebook store, complete with the ability to rotate the spotlight on your most popular products, a splash page to attract new fans, and recently viewed items and most active wish-list users. Use the flash sales and contest features to sell more products and reward your fans. Price: Plans start at $99.99 per month.

8. Shopify is the popular ecommerce platform that lets you manage your products across multiple sales channels, including Facebook. Create a fully integrated store on the Shop section of your Facebook page. Customers can check out without leaving Facebook or save their info for future purchases. Product details, images, and inventory automatically sync as soon as you make an update in Shopify. Run giveaways and promos through Facebook tabs. Facebook integration is free with Shopify plans. Price: Plans start at $9 per month.

Create a Shop section on your Facebook Page

BigCommerce lets you showcase your entire product catalog on the new Shop section of your Facebook Page, then drive traffic back to your store for adding to cart and checkout. The Facebook Shop section’s mobile-friendly design makes it easy to browse on both desktop and mobile devices, and Facebook allows for easy tracking with stats on views and click-through.

The social landscape is quickly turning into a playground for ecommerce websites, considering these sites are where consumers spend most of their time, and companies are willing to provide useful information to guide purchasing decisions based on social activities.

Therefore, there’s no reason why you shouldn’t be taking advantage of spots like Twitter and Facebook to peddle your own products.

The future is Social Selling

According to internal data from Heyo gathered in Q1 of 2015, the best price point for authors and info-marketers to sell ebooks and other digital content on Facebook is $9.00. This was based on a sample size of product prices shown to 1m people who are fans of authors, influencers, and experts


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Last edited: 14/05/2016

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